Resources for Printers & Mailers
Industry trends and analysis, timely articles, and marketing strategies from over 22 years of serving the print and mail community.
Your Website Needs to Think Like a Search Engine Answer
Most printing company websites are quietly becoming obsolete, and the timeline is shorter than most business owners realize. If your site was built to look good and tell your story, it was built for a world that no longer exists.
How Often Should Print Companies Send Marketing to Customers? (And What Happens When You Stop)
Most commercial printers know they should stay in touch with customers. The questions are: how often, through which channels, and what happens if you stop? When J. Jill cut direct mail to push digital, sales dropped 2.8%. When Nordstrom did the same, revenue fell 3.3% and they reversed course. Here's what an effective multi-channel cadence looks like for a print business.
The Printing Landscape One Year From Now: Who Gets Found, Who Gets Forgotten
The printing companies that will still be generating new clients a year from now are not necessarily the ones with the best equipment, the fastest turnaround, or even the most competitive pricing. They will be the ones that showed up when a buyer typed a question into ChatGPT, Perplexity, or Google's AI Overview, and their competitors didn't.
Why Industry-Specific Content Is the Only Kind That Works for Printers
Industry-specific content outperforms generic copy for printers because it speaks the language of your buyers, earns credibility on contact, and compounds in search value over time. Generic content costs less upfront and delivers less afterward.
Why Your Content Needs a Human Behind It
Something interesting is happening in print industry marketing. Businesses that went all-in on AI-generated content are starting to feel the ground shift beneath them. Our SEO analysis recently flagged something worth noting: AI-generated content may not maintain its search rankings as well as expert-written content.
AI Marketing for Printers: What Happens to Companies That Wait
I want to be direct about this, because it matters. Companies that delay AEO adoption are not simply missing an opportunity. They are watching a competitive gap open beneath them. Here is how that plays out in practical terms.