Resources for Printers & Mailers
Industry trends and analysis, timely articles, and marketing strategies from over 22 years of serving the print and mail community.
Print, AI, and the Future of Marketing: Patrick Whelan on The Larry Vaughn Show
Patrick Whelan joined Larry Vaughn for an hour on why print is cutting through again, the one-hour-a-week plan for a printer with no marketing budget, and the one problem that never goes away.
AI is Naming Printers. Is it Naming Yours?
AI assistants are already telling buyers which printers to call, and most companies never know they were skipped. If ChatGPT, Gemini, or Claude does not name your company when a prospect asks, you were never in the running. Here is what it actually takes to be one of the names AI gives back.
You Want More Leads. Should You Focus on Web Copy or Blog Content?
You want more leads. Should you prioritize AEO-optimized web pages or a bigger blog library? The answer is both, and here's how they work together.
Direct Mail Lives: Why Smart Printers Lead With Print
You know direct mail works. You see the data. You help customers build campaigns around it. You understand its impact better than almost anyone. So why not harness that same power for yourself?
What It Takes to Win When AI Recommends the Next Printer
When a buyer asks ChatGPT or Google's AI Overview for a printing recommendation, an AI engine scans the web, evaluates what it finds, and names a source. That source becomes the recommendation, and it is probably not your company. Here are the four things AI tools actually look for, and where to start so that you become the one they cite.
Your Website Needs to Think Like a Search Engine Answer
Most printing company websites are quietly becoming obsolete, and the timeline is shorter than most business owners realize. If your site was built to look good and tell your story, it was built for a world that no longer exists.