Resources for Printers & Mailers

How well do your business development efforts stack up? Is your database growing? If you're prospecting, your database should always be growing. Data is at the heart of all marketing efforts. Maintain it, manage it, grow it.

A five step guide to cultivating new sales prospects by Dick Rossman of Rossman Consulting. A print company owner complained that none of his sales people ever did any prospecting. This five step guide outlines a plan to uncover and cultivate new prospects.

I would encourage any owner of a printing company today to consider joining a peer group simply because businesses whose owners belong to a peer group have consistently outperformed non-members. The reasoning is that these owners have the ability to:

It is amazing to me how many people still see QR codes as a fad. Whether it's in comments to industry blogs, online discussion groups, or industry list serves, I hear it all the time. Let me tell you why you should take QR codes seriously.

Another Dscoop conference has come and gone. Kudos to everyone involved in making this a spectacular conference! Below are some takeaways as reported by attendees.

- Social media can play a big role in client acquisition, retention and loyalty. It's all about establishing credibility and building trust. Meaningful interactions with your audience are an extremely effective way to accomplish that. Keep in mind that frequency and relevant content are keys to the success of any social media strategy.