Resources for Printers & Mailers

Here is a partial print marketers' checklist. How well do your business development efforts stack up?

The printing industry seems to be weary of green topics these days, but here's a point you don't want to miss: consumers aren't. In fact, individual printers' and distributors' disinterest in green may actually be hurting them financially. Why? A recent Capstrat-Public Policy Polling survey found:

We've talked about QR codes a lot in Marketing Briefs lately, and for good reason. Done right, QR codes can breathe new life into static print projects. They do this by connecting print to the Web through the viewer's cellphone. Seminars. Blogs. Webinars. Trade magazine articles. LinkedIn discussions. Industry listserves. Discussion about QR codes is everywhere.

This morning I was cleaning some mail off my kitchen table and I stopped short. One of the pieces had a QR code on it. Have I mentioned that they're beginning to show up everywhere?

Quick Response (QR) codes continue to generate a lot of buzz in our industry. In talking with printers over the last few months I've come to the conclusion that in our excitement to make use of their marketing potential, many straightforward QR code opportunities are being overlooked. Here are some that come to mind:

With many printing companies cutting back on sales and marketing efforts, going out of business, merging, having layoffs, etc, there's a tremendous opportunity for companies to win new business and build loyalty with existing clients. But you have to be positioned to take advantage. Start building and strengthening sales relationships today by utilizing meaningful content. Outbound communications such as newsletters and postcards, social media outlets like Linkedin, and inbound strategies that utilize web content are all highly effective ways to increase sales success.