The paper shortage and pricing issues are a big concern right now, and your customers are hearing about it. I urge printers to be proactive and control the message to eliminate fear. Your customers seek peace of mind, stability, and inspiration from their print providers. Make sure you are the one to provide them with it.

Fall selling season is around the corner. Supporting those efforts with effective marketing will have a big impact on your success. Strongly consider the following:

After every shakeup, nothing ever settles back precisely the way it was before. Selling will be different. Content marketing and LinkedIn will have a much more prominent role in the sales process. This is a massive opportunity for those who are smart about it with planning and execution.

QR Codes made a huge comeback during the pandemic and continue to present a fantastic opportunity to printers and their clients. Unfortunately, many printers don’t have the resources to educate and promote these opportunities.