57% of the selling process is completed for buyers before a company has a chance to interact with them. This means that print providers need to inject themselves into the sales process much earlier. Forgo targeting the 3% ready to buy now and, instead, go after the 97% who aren’t. Be the brand they reach out to. A simple content marketing strategy can achieve this.

I came across this article I wrote over 15 years ago, and as much as things have changed in that time, particularly the explosion of digital marketing, so much remains true today. My takeaway is don’t ignore the fundamentals of sales and marketing.

If you are not fully utilizing LinkedIn to increase the effectiveness of your sales efforts, here are just a few reasons why you should. Using LinkedIn is easy and effective.

Printers need to be utilizing LinkedIn. There is a wealth of statistics to support this. Many printers struggle with a content strategy. Hopefully, this content will make it much more manageable.

In 1995, I started by licensing customer education print newsletters to about a dozen printers dispersed throughout the country. It was an instant success. Top-tier content and design was the key to our success.

If you want to survive and thrive in challenging times, the following are three things that will help you retain (priority) and gain customers. Let me show you how easy this is!