An effective LinkedIn presence is a must for print providers. It’s part of the marketing services we offer.

With the bulk of the sales process completed before a buyer even reaches out, the importance of your marketing efforts cannot be overstated. To maximize your sales effectiveness, your company should, at the very least, be excelling in four key areas.

57% of the selling process is completed for buyers before a company has a chance to interact with them. This means that print providers need to inject themselves into the sales process much earlier. Forgo targeting the 3% ready to buy now and, instead, go after the 97% who aren’t. Be the brand they reach out to. A simple content marketing strategy can achieve this.

The Zero Moment of Truth–or ZMOT–refers to when buyers research products or services before making a purchase. ZMOT occurs during your prospect's buying journey between the initial stimulus (an alert that triggers the prospect's interest or need) and the First Moment of Truth, a term coined by Proctor & Gamble referring to the actual purchase decision.

With 80% of the sales process complete before a buyer makes contact, your marketing efforts have never been more critical. At a minimum, your company must be doing the following four things to maximize your sales effectiveness…

As the saying goes, "all good things must come to an end," and soon, that will apply to the venerable Postscript Type 1 font. The desktop publishing revolution couldn't have happened without it! Adobe is ending support for T1 fonts in January 2023.