After every shakeup, nothing ever settles back precisely the way it was before. Selling will be different. Content marketing and LinkedIn will have a much more prominent role in the sales process. This is a massive opportunity for those who are smart about it with planning and execution.

Now is the time to focus on growth and success in 2021! Following are some casual but essential thoughts and ideas to help you achieve both.

With all shake-ups, nothing ever settles precisely the way it was before. Customer reallocation is inevitable. The following are some of the everyday things I'm finding with companies who are growing sales.

During the last few months, digital content in the form of blogs, social media, and email was highly effective at allowing companies to stay engaged with mostly remote audiences. With some degree of distancing now part of our foreseeable future (possibly culture), this trend will continue. Do not ignore this. Your only choice is change!