If I Were a Printer (Revised for 2021)
Now is the time to focus on growth and success in 2021! Following are some casual but essential thoughts and ideas to help you achieve both.
5 Things Leaders Are Doing to Grow Print Sales
With all shake-ups, nothing ever settles precisely the way it was before. Customer reallocation is inevitable. The following are some of the everyday things I'm finding with companies who are growing sales.
Content Marketing is Surging
During the last few months, digital content in the form of blogs, social media, and email was highly effective at allowing companies to stay engaged with mostly remote audiences. With some degree of distancing now part of our foreseeable future (possibly culture), this trend will continue. Do not ignore this. Your only choice is change!
Uncertainty Calls for Communication
I've decided to share this client communication with the print and mail community. During times of uncertainty, it's still important to communicate. These are truly uncharted waters in which we find ourselves, with uncertainty and no answers on the immediate horizon.
5 Thoughts on Marketing Your Print and Mail Services
Here are five things I think bear repeating when it comes to marketing your print and mail services.
3 Things Printers Must Know to Grow in 2020
Utilize Content Marketing to build awareness and position your brand as a trusted resource.