In today's digital marketplace, marketing content is everywhere and much of it comes cheap. Generic copywriting services promise quick turnaround times and budget-friendly rates. But for commercial printers looking to connect with their customers, there's a critical difference between content that's simply inexpensive and content that actually resonates.

In an increasingly digital world, direct mail postcards might seem outdated part of a printer’s marketing strategy. But the opposite is actually true. Let’s look at why, as a printer, postcards should be part of your strategy to strengthen customer relationships and drive repeat business.

How businesses get found online is changing. While traditional SEO is still important, AI-driven search is fundamentally changing the game. To find the information they are looking for, buyers are turning to AI-driven search results, including ChatGPT, Perplexity, and Google’s AI Overviews, rather than using traditional search methods.

No matter how great the campaign, single-channel strategies rarely deliver optimal results. While both email and print are powerful individually, the real magic happens when you combine them. An integrated approach that leverages both print and email does more than just add value. It multiplies that value.

As a commercial printer, you understand the power of the printed word better than anyone. Yet many print service providers rely too heavily on a single marketing channel, whether that's referrals, a website, or sporadic social media posts, to grow their business.