If you do just one thing for your business this summer, it’s this — and it may be the best thing you ever did for your business growth. Take 20 minutes and review your website. Ask yourself this question: “If a high-value prospect were to visit our website as part of their vetting process, then visit the websites of three of our competitors, how would they feel about us relative to the other three?”

#1: Have high-quality blog content and update it consistently. 80% of the sales process happens before a prospect contacts you. Most of this is happening on your website. Your website's ability to differentiate itself from your competitors is determined primarily by its content.

With so much emphasis on blog and social media marketing, the idea of using a company newsletter as part of your marketing efforts may seem out of date. However, it's essential to recognize a newsletter's role in your marketing strategy.

Embrace content marketing! It’s easy and effective and where most of the sales process occurs. Inject your company into the sales process early and often. Some statistics to consider…

As you plan and prepare for 2022, you should keep these three things in mind…

In a crowded sea of communications, social media is increasingly becoming an effective way to engage with clients and prospects. And brands recognize this by utilizing social media in their marketing strategy. It offers a cost-effective way to engage your audience and build brand awareness and loyalty.