“With AI-driven search replacing traditional Google and other traditional search platforms, to get found online printers need to start investing in content marketing programs that AI-driven search “likes.” WTT looks at the issue with Patrick Whelan, president of Great Reach Communications, which just launched a new AI-optimization program.”

In today's digital world, having a strong social media presence is no longer optional for printers. Social media has become a powerful tool for reaching new customers, engaging with existing ones, and showcasing what makes your printing business unique. Engagement creates relationships, and relationships create revenue. Let's take a quick look at some of the benefits. 

Let's explore why printers should consider incorporating newsletters into their marketing strategy and how they can yield substantial benefits.

With most of the sales process done before there is any direct contact with a rep, your sales success is heavily dependent on your ability to inject your company into the sales process earlier.

The customer holds the reins in the sales process in today's fast-paced world. Your brand needs to be unforgettable to stay top-of-mind and be the go-to choice.