Why Your Print Business Needs a Multichannel Marketing Strategy (And Why Print Should Lead the Way)
As a commercial printer, you understand the power of the printed word better than anyone. Yet many print service providers rely too heavily on a single marketing channel, whether that's referrals, a website, or sporadic social media posts, to grow their business.
Uncertainty Calls for Communication
I've decided to share this client communication with the print and mail community. During times of uncertainty, it's still important to communicate. These are truly uncharted waters in which we find ourselves, with uncertainty and no answers on the immediate horizon.