Sending out newsletters might seem like dinosaur times when it comes to marketing. Much of today’s conversations about marketing and audience engagement focuses on SEO optimization and multiple social media channels, you might wonder who reads email newsletters anymore? Members of your target audience do. Find out why newsletter marketing still has several advantages over its newer and flashier marketing counterparts.
Keep It Real
Newsletter marketing builds authentic and personal connections in a deeper way than social media can. Without the constraints of social media, like character limits and platform algorithms, you’re free to develop rich connections through value-added content. Use your newsletter to feature case studies, educate your subscribers about new product features or inform them of a new product or service launches to come. The benefits of a newsletter include keeping your name and products in front of customers on a regular basis so that when they’re ready to buy, an established relationship has already formed and your company or product is the first one they think of.
Use your email newsletter to drive web traffic through effective CTAs built on quality content. Your newsletter audience already trusts you — they opted-in to receive your messages or they may have purchased something from you, which makes them already primed to click through to your website. Now you need to send them content that motivates them to take action. It’s like meeting parents on the playground you recognize from your child’s school — there’s already a connection there, you just need to build on it.
Expand Your Reach
Newsletters can function as an effective complement to the social media networking you’re already doing. For that reason, it’s vital to include mobile optimization and social media buttons in each issue. This makes it easy for your newsletter subscribers to share your content directly with friends, family and colleagues through their own email and social media accounts no matter where they are. Their social connections are already primed to receive your message because it’s coming from someone they trust, and your content is delivered undiluted.
Have the First and Last Word
Through newsletter marketing, you can have the first and last word about your company’s products and services. Use your newsletter to highlight your product line, address potential problems head-on and make sure your customers hear from you first. It’s a great way to get ahead of an issue and minimize the damage that can come from something negative. The purpose of a newsletter is to always ensure service to your company, no matter your message.
An Efficient Use of Resources
Using newsletters is a relatively easy and cost-effective way to reach your audience, especially with the email marketing tools and services available today. There’s virtually no special knowledge needed to prepare and send a newsletter to all or part of your list. When you have an established email newsletter schedule and can set up regular content, production can move even more efficiently.
Newsletter marketing remains an important part of any company’s marketing strategy because it works. It’s an effective and resource-conscious way to connect with and engage your strongest leads while making it easy for your message to grow beyond your mailing list through sharing. The benefits of a newsletter linger far beyond the few minutes it takes for your audience to read it. Contact Great Reach Communications today and learn how to reach your audience through newsletter marketing.