56% of B2B sales are done before a buyer reaches out. Imagine how many sales can be gained if you find a way to inject your company into that first 56%. Imagine how many sales are lost if you can’t. And you’ll never even know the sales you lose.

Creating cognitive bias enables printers to inject themselves earlier into the sales process to influence potential customers by positioning their brand as the one the customer chooses over the competition. There are some simple ways to achieve this.

Printing companies, like any other businesses, need to embrace marketing for several important reasons…

LinkedIn has surged ahead by an additional 60 million users in the past year, setting the stage to surpass a billion users by 2025. For printers, leveraging and expanding their presence on this platform is crucial for a simple reason—it's where your customers reside.

57% of the selling process is completed for buyers before a company has a chance to interact with them. This means that print providers need to inject themselves into the sales process much earlier. Forgo targeting the 3% ready to buy now and, instead, go after the 97% who aren’t. Be the brand they reach out to. A simple content marketing strategy can achieve this.

I came across this article I wrote over 15 years ago, and as much as things have changed in that time, particularly the explosion of digital marketing, so much remains true today. My takeaway is don’t ignore the fundamentals of sales and marketing.

If you are not fully utilizing LinkedIn to increase the effectiveness of your sales efforts, here are just a few reasons why you should. Using LinkedIn is easy and effective.

Printers need to be utilizing LinkedIn. There is a wealth of statistics to support this. Many printers struggle with a content strategy. Hopefully, this content will make it much more manageable.