Credibility and trust begin at your website. Your website is the first place that 67% of prospects visit. Even existing customers are influenced by your site. Many sales are lost there. Conversely, having an active website will give you an advantage over many of your competitors.
I just went to a printer’s website, and this was on the landing page:
2014? Really? Are you even still in business? (They are.) Why would a prospect entertain doing business with this company? It’s too easy to move on to the other 3-5 brands in their recall.
And if you utilize one of the popular “in the can” websites for printers, then there is a great need to stand out and differentiate with some custom content.
Content builds trust and trust grows sales. Take a simple, yet practical approach to marketing. Post relevant, thought leadership content to your website and share it out via social media. Blast it out with email, too. Ideally, push it out with print, as well (it makes a big difference). If you can’t commit to doing this yourself, then invest a small amount of money and have a company like ours do it for you. In the 24 years I’ve been working with printers, the need for content has never been more critical.
For a limited time, I am offering a free 5-point review of your website through the end of March- simply contact me today!