We’ve all done it. Summer slowdown arrives, and we join in. But perhaps when you consider the marketing benefits that summertime offers, you may want to reconsider. At the very least, you may want to maintain a steady marketing course and ease back on some of your other efforts.
- Companies cutting back on their marketing in the summer are simply choosing to ignore their customers. This opens the door for competitors to get noticed. There is a wealth of client retention statistics to support this.
- The Internet is up 24/7 and is practically everywhere. Customers still seek and see content. Don’t let your branding efforts take a step back just because it’s summer. The same goes for SEO. With algorithms constantly being updated, the consistent sharing of fresh content will pay big SEO dividends.
- Take the tortoise and the hare approach. Client retention and acquisition as well as branding efforts require consistent engagement with your target audience. It’s all about creating multiple touchpoints.
- Consumers are capable of recalling 3-5 brands per category. With companies cutting back, it makes it much easier for you to push out one of those brands and replace it with your own.
- Science supports summertime marketing efforts. â€œMore sun means more endorphins, which, aside from boosting spirits, also helps the brain remember more information.â€ 
- Position your brand as the consistent thought leader. Paramount to fostering trust is consistency. â€œSporadic posts on social media or your business blog will go ignored since consumers have no reason to follow sporadic content.â€ The same can be said for your outbound marketing efforts such as print and email. Consistent delivery of quality content will absolutely set you apart from your competition.
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