Clients have been asking me about ways to use LinkedIn to extend their marketing reach. For me, LinkedIn Groups offers an easy and effective way to promote your brand and start dialogues with potential customers.
LinkedIn has created thousands of different and diverse networked groups. Seek out those that potential customers might belong to. Not sure which ones? Try looking up some of your current customer connections. See which groups they belong to and join the appropriate ones.
Once you’ve become a member of one or more groups, participate! By posting helpful information and responding to posts, you elevate your visibility and begin to generate interest in who you are and what you do. It’s an easy (and free!) way to promote your services to people who may never have known about you. Make sure your profile contains relevant info about you and your company, since this is the first place people will visit once you’ve gotten their attention. Any activity you initiate also has the effect of making your profile visible to your own LinkedIn connections when they log in.
Maintaining a high profile for you and your brand, creating trust and credibility and building relationships are all critical to sales success. LinkedIn offers a great way to achieve this.