Carve Out Your Competitive Advantage in 2019

In every field, extraordinary benefits go to those seen as being in the top five percent.      (Seth Godin)

Create a competitive advantage for your sales staff by taking a proactive approach to branding and marketing. Your brand is what the customer perceives it to be.

• Be an early adopter. Informed Delivery from USPS offers marketers some great opportunities. Be among the first to educate clients and prospects about it.

• Marketing today is about providing value as opposed to asking for something.

• 67% of prospective customers check you out online first. Lack of any content is bad enough, but lack of updated content is even worse.

• Blog content has a life expectancy of 2 years. YouTube and LinkedIn are 20 days and 24 hours, respectively.

• Know Me, Trust Me, Like Me. Top of mind and great content will take care of the first two, but you need a social media presence to cover the third.

An updated “10 Marketing Ideas for 2019” is now available! Just send me an email and I’ll forward you a copy. [email protected]