When it comes to SEO, it’s my practical belief that most print providers should focus on producing (sharing, posting, mailing, etc.) well-written, engaging content and let the SEO take care of itself. That being said, here are some things to consider:
- If you’re focused on beating the system and hoping to get over on Google, you’re wasting time that could be used to promote thought leadership by writing about things you know about. You will never outsmart Google. Good SEO has always been about good content.
- If your content resembles a Wikipedia page (jumplinks, keywords repeated verbatim throughout), think about how impersonal that makes you look. Being perceived as fake or phony is a brand killer.
- Create content for people, not search engines. If it’s relevant to your customers, then it will contain keywords that are beneficial for your SEO as well.
- Google plays favorites. Having a Google+ account and Google Authorship are good for SEO.
- Yesterday, Google announced changes to its Ad Rank (pay per click) formula. These are generally considered to not be good for small businesses.
- Using free articles commonly found on the web (Mashable, Forbes, Regan, etc.) may be fine for social media purposes but it is not an effective website content strategy.
- Google likes sites that add fresh content, but quality trumps quantity.
- I’m a huge fan of infographics. However, infographics provide no SEO value.
Great Reach Communications is a content producer specializing in providing printers and mailers with direct mail and online marketing solutions. You can reach us at greatreachinc.com or 978-332-5555.