5 Things to Consider Halfway Through 2017

Here are 5 things to consider halfway through 2017. Summer is a great time to plan for growth!• Millennials love direct mail, as do others. Are you using it as part of your marketing communications?• Existing customers cost less (retention vs. acquisition) and spend more. A 5% increase in retention can lead to a 75% increase in profitability. Communicate often and effectively.• When customers leave, so does your reputation. Think about referred business. How many come from existing customers compared to former ones?• Promotional materials need to be replaced with problem-solving, goal oriented, and trust building communications. It's how you stand out from other service providers.• Website content matters! Thank you, Deborah Corn, for sharing the following statistic: 81% of B2B decision makers use online communities and blogs to help make purchasing decisions. (Source: 2016 Marketing Think).We offer turn-key, exclusive marketing communications programs for printers and direct mail companies. Contact me if you would like some info and samples of how we can help you grow.Patrick Whelanpat@greatreachinc.com978-332-5555