I wanted to share a few thoughts on marketing your print and direct mail services:
1. “See Me, Trust Me, Like Me” is your marketing objective. Outbound marketing to stay top of mind, inbound (website) to promote trust, and social media to foster “likeability”.
2. “The customer’s perception is your reality.” 80% of the buying process is complete before a prospect makes contact with you. 67% of the buying process is done online. Do your marketing efforts promote trust and credibility?
3. “What is the biggest opportunity for brands? Website content. Relevant, useful, and complete content serves many important purposes beyond transactions.” -Loyalty360
When it comes to growing sales, these things matter. If you would like to see samples of our area exclusive turn-key solutions that address these needs, simply reply to this email or visit our website. I will also send a copy of our Customer Retention Quick Plan.
Patrick T. Whelan, President