As you plan and prepare for 2022, you should keep these three things in mind:

• 90% of people will visit your website before contacting you. Your ability to influence the prospects perception at this point is paramount. Content is critical.
  

• 92% will check out your LinkedIn profile after an initial contact. An effective profile and active presence on LinkedIn is essential. 
  

• 80% of the sales process is complete before a prospect contacts you. Printers need to inject themselves into the process early and often.