Fall selling season is around the corner. Supporting those efforts with effective marketing will have a big impact on your success. Strongly consider the following:

• Focus your efforts on the 97% who aren’t ready to buy now rather than the 3% who are. You will have much greater success.

• The average person recalls 3-5 brands per category. Is your company one of them? Marketing is about giving, not asking. Provide valued information to your clients and prospects on a consistent basis to effect brand awareness and perception. 

• With information at their fingertips 24/7, the customer controls at least 80% of the sales process. Your website content is critical. This is where many sales are being lost. 

If you would like a no charge, quick review of your marketing efforts, please email me to schedule it. I promise this is not a sales pitch!