1. 83% of purchases are influenced by relevant direct mail. (The Shopping Shift). Are you utilizing this channel for your own marketing efforts?

2. 66% of U.S.-based marketers reported using postcards when asked which direct mail formats they used most often in their campaigns, tied for first with newsletters. (USPS). This means if you’re not consistently marketing to your customers and prospects, there’s a good chance someone else is.

3. Don’t target your efforts (cold calling, direct response marketing) at the 3% ready to buy now. Focus instead on the 97% who aren’t. Marketing is now about giving rather than asking. Always be providing value.