3 Things Printers Must Know to Grow in 2020
Commit to being the catalyst for growth (and greatness) in 2020. Here's how:
1. Utilize Content Marketing to build awareness and position your brand as the trusted resource. This perceived value is the foundation for a competitive selling advantage. Provide this for the sales staff.
2. Don't let your website put you at a competitive disadvantage. This is the first place prospects (67%) go to form opinions about your company. Engaging, up-to-date, customer-focused content is easy and inexpensive once you commit to content marketing.
3. Digital overload is real. Direct mail is the most effective channel to promote brand awareness and value. Drip marketing that utilizes high-value content and stand out design will reach and influence your entire audience. Not just a small fraction of it.
Many providers are already seeing the success of implementing a content marketing strategy and increasing the gap between them and their competitors. Many more are starting.
I can customize an exclusive content marketing solution for your company for less than what it would cost you to create in-house. There's no excuse! Do your company and your sales staff a favor by requesting information about our programs today.
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