The Summer Slowdown Opportunity

Summertime often divides us into two categories: Those who slow down as the weather warms up and those who move full speed ahead. Which category do you fall into?

With many people choosing to slow down, this represents a fantastic opportunity to get noticed (less marketing chatter to compete with), evaluate and plan your marketing priorities and position your company for strong fall sales. Evaluate your successes and failures. What needs to stay the same and what needs to change.

Streamline your priorities. The more detailed and complex your marketing plans are, the more prone to procrastination they become.

Delegate. Accountability is critical to marketing execution. Assign tasks to people who have the skills and time.

Brainstorm. The summer slowdown gives you more time to think out of the box, solicit more input, etc.

Execution. This is where most print companies fail, thereby making it easier for competitors that do execute. Refer back to #3. Make it an absolute priority. Be patient and be consistent.

Having an effective marketing strategy isn’t hard or expensive. It just takes a little planning and a commitment to execution. Summer is a great time to plant the seeds for the fall selling season.

About Patrick Whelan

Patrick Whelan is President of Great Reach Communications Inc, the leading provider of high quality customer engagement newsletter programs for the printing industry. Patrick has spent the last 17 years providing marketing programs and advice to over 400 print providers throughout North America.

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