Marketing Briefs & Our Blog

Where Most Print Sales Are Lost

Credibility and trust begin at your website. Your website is the first place that 67% of prospects visit. Even existing customers are influenced by your site. Many sales are lost there. Conversely, having an active website will give you an advantage over many of your competitors. I just went to a printer's website, and this was on the landing page: 2014? Really? … Read More »

5 (More) Marketing Ideas for Printers in 2018

A new year ushers in new opportunity. Be the catalyst for growth. Embrace, refine and rejuvenate your sales and marketing efforts. 1. Write a letter These days, a personable, hand-addressed letter is marketing gold. Yes, it's old school, and you don't see this often, which is one reason why you should do it. Identify and mail to 5 prospects per day. 2. Company … Read More »