Marketing Briefs & Our Blog

Marketing Basics to Grow Print Sales

More than ever before, print providers in this day and age have wisely embraced the need to effectively market their services. • Know Me • Trust Me • Like Me If you are not effectively achieving all of these, then your company is at a competitive disadvantage. How does your company’s efforts compare to your top 3-5 competitors? Utilize a multi-channel approach … Read More »

One Printer’s Experience With Marketing

Even if you dismiss what marketers such as myself say about the need to market your print services, it's hard to ignore what printers themselves are saying. The following is an email I just received: "I wanted to share that I have had 2 separate experiences in the past week where I received unsolicited commentary on our marketing program. In both cases, the clients … Read More »