Marketing Briefs & Our Blog

5 Things to Consider Halfway Through 2017

Here are 5 things to consider halfway through 2017. Summer is a great time to plan for growth! • Millennials love direct mail, as do others. Are you using it as part of your marketing communications? • Existing customers cost less (retention vs. acquisition) and spend more. A 5% increase in retention can lead to a 75% increase in profitability. Communicate often and … Read More »

Tips for Improving Your Customer Communications

My colleague, Matt Hunt, recently attended the Email Innovations Summit. It featured a number of dynamic speakers from well known companies to small startups talking about their experiences with email marketing and customer communications. Email marketing can be a powerful sales tools but only if done right. He put together a short list of top takeaways, which includes … Read More »