Marketing Briefs & Our Blog

Focus on Marketing and Branding Instead of Selling

Today, as in the past, there are too many service providers chasing too few jobs. Many still believe that the answer to survival is finding a new salesperson who promises a large book of business or perhaps a better motivated and skilled sales staff that excels at prospecting, time management, and closing. The answer, however, lies elsewhere. Today’s providers can generate … Read More »

Carve Out Your Competitive Advantage in 2019

In every field, extraordinary benefits go to those seen as being in the top five percent.      (Seth Godin) Create a competitive advantage for your sales staff by taking a proactive approach to branding and marketing. Your brand is what the customer perceives it to be. Be an early adopter. Informed Delivery from USPS offers marketers some great opportunities. Be … Read More »