Marketing Briefs & Our Blog

The Opportunities for Print Providers

Don't rely on business growth to come from an improving economy or from finding the next great salesperson. Print providers need to be the catalysts for growth. They need to utilize marketing to differentiate themselves and give their sales staff a competitive advantage. Client Retention: Overcapacity continues to define the industry. Engage your customers frequently. … Read More »

Where Most Print Sales Are Lost

Credibility and trust begin at your website. Your website is the first place that 67% of prospects visit. Even existing customers are influenced by your site. Many sales are lost there. Conversely, having an active website will give you an advantage over many of your competitors. I just went to a printer's website, and this was on the landing page: 2014? Really? … Read More »