Marketing Briefs & Our Blog

How 4 Printers are Growing Their Businesses

In the last 2 weeks, I’ve witnessed and spoken with printers who are reporting fantastic results. Here is a summary of what four of them have done. Printer in PA hosted an open house featuring educational sessions. They promoted it vigorously using multiple channels and generated lots of attention, noise, and excitement in their marketplace. The payoff was great … Read More »

Now Is the Time to Be Marketing!

We’ve all done it. Summer slowdown arrives, and we join in. But perhaps when you consider the marketing benefits that summertime offers, you may want to reconsider. At the very least, you may want to maintain a steady marketing course and ease back on some of your other efforts. Companies cutting back on their marketing in the summer are simply choosing to ignore their … Read More »