Marketing Briefs & Our Blog

One Printer’s Experience With Marketing

Even if you dismiss what marketers such as myself say about the need to market your print services, it's hard to ignore what printers themselves are saying. The following is an email I just received: "I wanted to share that I have had 2 separate experiences in the past week where I received unsolicited commentary on our marketing program. In both cases, the clients … Read More »

Marketing for Printers: Avoid These Pitfalls

I’ve spent the last 21 years providing marketing tools to printers and mailers. In that time, I’ve been able to witness the common issues that seem to derail even the best-intentioned marketing efforts. Here are a few of the most common reasons why they fail: Treating your marketing efforts as something to be done “when you have time”.  Marketing needs to be planned and … Read More »