Marketing Briefs & Our Blog

Print Sales: Common Complaints from the Trenches

Below are the three most common issues that I hear about from print providers: The decline of customer loyalty Difficulty securing meetings/face time with buyers Dissatisfaction with sales growth Selling print has changed. Companies need to adjust their selling process. 70-80% of the sales process is complete before the customer makes contact. … Read More »

A Different Approach to Print Sales

Today's print and mail providers can generate greater revenues by focusing more on marketing and less on selling. Below are some takeaways from my recent article: Grow your sales effectiveness by establishing your brand as a recognized leader. Your brand's awareness and perception account for more than half of your sales engagements. For 52% of buyers, the top … Read More »