Marketing Briefs & Our Blog

Some Quick Thoughts on Customer Retention

I firmly believe that if print providers want to grow their sales, the first order of business should be a greater focus on client retention efforts. A marketing strategy that places a greater emphasis on client retention than on new client acquisition will yield the greatest results. I've included my thoughts to accompany some interesting statistics … Read More »

If I Were A Printer

Here are some things I would absolutely do. I would make sure that my website was better than any of my competitors. I’d obsess about this. Plan at least quarterly meetings to discuss and implement improvements. Make sure that new content was being added at least monthly and solicit feedback from clients and others outside company. I would send out a print … Read More »