Marketing Briefs & Our Blog

Forget Sales & Marketing: Think Customer Experience

Brand differentiation starts with an understanding of the customer journey from the customer’s point of view, not the printer’s. It’s all about the customer experience. Do customers really want to see more advertisements and promotions in their inboxes?  Focus more on holistic engagement than individual marketing campaigns. Do customers want to “Visit us on the … Read More »

LinkedIn and 3 Other Marketing Musings for Printers

Do you have a LinkedIn strategy? If not, you should. To get the most out of your marketing content you can't stop at mailing, emailing, and posting to your website. Leverage LinkedIn both from a company standpoint and an individual standpoint. Do you use Slideshare to share content on LinkedIn? I’ve had great success with doing just that. Are you starting or engaging … Read More »