- Ignore the need for maintaining a social media presence even though, according to Pew Research Center, 69% of adults now use social media. Let’s face it, more and more of your clients EXPECT you to have a social media presence.
- Ignore having a blog or have your blog/web content be all about promoting your services. Promote thought leadership and in doing so, you will be promoting your services.
- Update your social media, blog and website infrequently. These are called â€œmarketing graveyardsâ€ and they make you look bad. At the very least, they make you look worse than your competitor who isn’t making this mistake. Differentiation plays a critical role in determining who gets the job.
- Create or utilize content that isn’t directly relevant to the services you provide. While I think you can make some exceptions for social media, there can be no exceptions when it comes to your outbound (newsletters) and inbound (blog/website content) marketing.
- A website that has poor navigation (stick to the rules of predictive behavior), uses lots of very common and generic stock photography, has lots of audio, flash, multimedia, etc. Poor contact info (particularly generic email addresses such as sales@, info@) is another common error.
If you have a question about your marketing or are struggling with it, feel free to reach out to me at anytime.