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A Five Step Guide to Cultivating New Sales Prospects

Monday, May 9th, 2011 | 0 Comments

A Five Step Guide to Cultivating New Sales Prospects By Dick Rossman, Rossman Consulting I met a print company owner recently who complained that none of his sales people ever did any prospecting. “They’re great farmers, maintaining their accounts read more »

My Top 10 Musings on Marketing

Tuesday, April 26th, 2011 | 0 Comments

The most popular way to lose a customer is to lose touch with him or her. Industry-specific data indicates that 60% of customer loss is due to lack of communication. Whether or not you’re marketing to your customers, you can be read more »

The Next Level Group Launching Additional CEO Group in May

Thursday, April 14th, 2011 | 0 Comments

I would encourage any owner of a printing company today to consider joining a peer group simply because businesses whose owners belong to a peer group have consistently outperformed non-members. The reasoning is that these owners read more »

Three Reasons to Take QR Codes Seriously

Tuesday, March 15th, 2011 | 1 Comment

It is amazing to me how many people still see QR codes as a fad. Whether it’s in comments to industry blogs, online discussion groups, or industry list serves, I hear it all the time. Let me tell you why you should take read more »

Top Takeaways From Dscoop6

Friday, February 25th, 2011 | 0 Comments

Another Dscoop conference has come and gone. Kudos to everyone involved in making this a spectacular conference! Below are some takeaways as reported by attendees. I feel like I learn something every time I read them. “The read more »

Three Quick Ways to Help Grow Print Sales

Thursday, February 3rd, 2011 | 0 Comments

Social media can play a big role in client acquisition, retention and loyalty. It’s all about establishing credibility and building trust. Meaningful interactions with your audience are an extremely effective way to accomplish that. Keep in mind read more »

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