Marketing Briefs Articles »

A periodic newsletter with helpful hints & tips for print professionals.

How Do You Stack Up?

Thursday, January 20th, 2011 | 1 Comment

Here is a partial print marketers’ checklist. How well do your business development efforts stack up? Is your database growing? If you’re prospecting, your database should always be growing. Data is at the heart of all marketing efforts. read more »

Survey Says: Green Still Packs a Punch

Thursday, January 6th, 2011 | 0 Comments

The printing industry seems to be weary of green topics these days, but here’s a point you don’t want to miss: consumers aren’t. In fact, individual printers’ and distributors’ disinterest in green may actually be hurting them financially. Why? A read more »

Things to Consider When Planning For 2011

Friday, December 3rd, 2010 | 1 Comment

Sales force effectiveness increases by as much as 40% when supported by an effective marketing campaign. The most popular way to lose a customer is to lose touch with him or her. Industry-specific data indicates that 60% of read more »

How Are You Communicating QR Codes to Your Customers?

Thursday, November 11th, 2010 | 0 Comments

We’ve talked about QR codes a lot in Marketing Briefs lately — and for good reason. Done right, QR codes can breathe new life into static print projects. They do this by connecting print to the Web through the viewer’s cellphone. Seminars. read more »

Find New Prospects With LinkedIn Groups

Wednesday, October 27th, 2010 | 0 Comments

Clients have been asking me about ways to use LinkedIn to extend their marketing reach. For me, LinkedIn Groups offers an easy and effective way to promote your brand and start dialogues with potential customers. LinkedIn has created thousands of different and diverse read more »

QR Code in My Mailbox

Wednesday, September 22nd, 2010 | 1 Comment

This morning I was cleaning some mail off my kitchen table and I stopped short. One of the pieces had a QR code on it. Have I mentioned that they’re beginning to show up everywhere? The mailer was from Samaritan’s Purse, read more »

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