Marketing Briefs Articles »

A periodic newsletter with helpful hints & tips for print professionals.

Dialogue Marketing: It’s All About Customer Communications

Wednesday, April 28th, 2010 | 1 Comment

The following was excerpted from an article by Customer Communications Group. Why use customer communications? Customer communications CAN impact your bottom line. The case to use customer communications mirrors in many ways the case to invest in read more »

Musings on Marketing Print – Part II

Thursday, April 8th, 2010 | 0 Comments

More print providers are effectively utilizing social media as part of their marketing mix. Those that do not will be at a competitive disadvantage. Marketing content is now about creating two-way discussions with your audience. Dynamic read more »

Yes! You Can Care About “Green” Again

Friday, March 19th, 2010 | 0 Comments

I hope you’ll indulge me and let me get on my soap box for a minute. I recently released a new report in my Marketer’s Primer Series, “Greening Print Marketing: A Practical Guide.” One of the most surprising pieces of feedback I’ve read more »

Some Musings on Marketing

Friday, March 5th, 2010 | 0 Comments

The cost of implementing an effective marketing program is trivial compared to the cost of not implementing one. Taking a committee approach to marketing often ends in failure. A group of people agreeing to disagree combined with diluted accountability rarely produces read more »

Simple Change, Big Results

Wednesday, February 10th, 2010 | 0 Comments

Want to get your customers to print more this month? Present them with the opportunities offered by QR codes. Design requirements for adding QR codes to print are minimal. Simpy use a free QR code generator, download the .jpg or .png, read more »

Who Cares About QR Codes Anyway? (Answer: You Should!)

Friday, January 8th, 2010 | 0 Comments

There’s a lot of talk these days about QR (quick response) codes. These are basically two-dimensional barcodes that look like black-and-white puzzles, although some can be produced in color. When they are scanned with a smart phone or other mobile device, they read more »

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