9 Tips to Improve Your Website’s Effectiveness

Your company website is the FIRST place prospects go to evaluate you. How does your site compare to those of your competitors? Are you putting your company at a competitive disadvantage right from the start? Here are some things to consider:

Don’t assume people WANT to be on your website. In fact, they are only there because they are seeking information—and they want it fast.

Predictive behavior. Navigation links should be on the top and/or left side. That’s where people expect them.

9-second rule. If a web page can’t deliver the intended message within 9 seconds, it won’t be effective.

People read images before they read text. Make sure your pages are graphically pleasing and aren’t overloaded with content.

View your website as a 1:1 conversation with your best customer. Too many sites read like an owner’s manual.

Make it personal. People do business with people. Name names and avoid using generic email addresses as your company contact (sales@, info@, etc.)

Build trust and credibility. Add testimonials, company history, and community involvement. These things matter.

Consider a “Customer Bill of Rights” that is attributed to your company’s president and includes their contact info. People are always impressed when they have the ability to contact the president of a company. It’s extremely reassuring.

Make customer resources, newsletters, and other content available. Relevant content not only makes your site engaging, but it’s critical for SEO.

I’m happy to offer a free phone consultation to any printer regarding their website and marketing challenges for 2013. Contact me!

Patrick Whelan
Patrick Whelan
pat@greatreachinc.com
978.332.5555

About Patrick Whelan

Patrick Whelan is President of Great Reach Communications Inc, the leading provider of high quality customer engagement newsletter programs for the printing industry. Patrick has spent the last 17 years providing marketing programs and advice to over 400 print providers throughout North America.

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