5 Easy Ways to Differentiate Yourself From Your Competitors

The most important thing you can do to grow your sales is to differentiate yourself from your competitors. Differentiation isn’t just about what you deliver as a product or service. It starts before that and involves positioning your brand as a thought leader and trusted resource. Foster the perception that your company has the most skill and knowledge regarding the products and services you offer.

A few quick things that can help you achieve this:

Communicate often. Utilize a series of high-value content related to the services you provide and that is directly attributed to your company. As Rio Longacre says, “It’s selling without really selling.”

Be unique. Sending out the same materials or having websites that are similar to your competitors helps to commoditize your services. You’ll end up selling on price.

Avoid the “old school” image. Talk about and offer services that are perceived as being leading edge. For example, services such as iflymobi.com make it easy and inexpensive to offer mobile services to your clients.

Embrace social media. Regardless of what you think about it, utilizing social media properly has a huge impact on how your company is perceived.

Keep you website up to date. Having old, dated content on your website is a brand killer. Nothing shouts, “Mayberry RFD” like the use of the term “print shop” on your site.

About Patrick Whelan

Patrick Whelan is President of Great Reach Communications Inc, the leading provider of high quality customer engagement newsletter programs for the printing industry. Patrick has spent the last 17 years providing marketing programs and advice to over 400 print providers throughout North America.

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