Three Quick Ways to Help Grow Print Sales

  • Social media can play a big role in client acquisition, retention and loyalty. It's all about establishing credibility and building trust. Meaningful interactions with your audience are an extremely effective way to accomplish that. Keep in mind that frequency and relevant content are keys to the success of any social media strategy.
  • Search engine optimization. Increasingly, new leads will be generated via your website as search engines seek content and index your site. If you haven't done so already, build your site around a content management system or blogging software. Many of these, such as Wordpress, are free. Rather than have it read like a capabilities brochure, consider structuring your site as a one-on-one conversation with your best client.
  • QR codes. If you're not already leveraging this inexpensive and easy-to-utilize technology to your clients, you're missing a great opportunity to differentiate your brand and drive new print opportunities.

If you're attending Dscoop, please stop by the Great Reach booth (332) and say hello to Patrick Whelan and Heidi Tolliver-Nigro!

Patrick Whelan

Patrick Whelan is the President of Great Reach Communications, Inc., a pioneering authority in crafting top-tier content marketing solutions, engaging customer-centered content, and newsletters across print and digital mediums. Tailored for the printing, mailing, and packaging industries, Patrick boasts an extensive three-decade tenure in content marketing, offering strategic guidance and marketing programs to more than 400 print providers across North America and worldwide.

https://greatreachinc.com
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