Happy New Year! We are almost ten days into the new year. What changes have you instituted to increase sales effectiveness and grow your business?
- Companies that had double-digit growth in the last year supported their sales staff with printed and digital communications. (InfoTrends Reports)
- Consistency is king with marketing initiatives. Brand exposure plus brand positioning equals competitive advantage.
- All growth begins with retention. Data indicates that 60% of customer loss is due to lack of communications.