Be current: Make sure to utilize current trends and technologies. Are your website and email efforts optimized for mobile? Employ a multichannel strategy to engage your target audience, including, but not limited to, print, email, website, and social media. Ignoring even one of these can hurt your credibility and create a competitive disadvantage. Don’t allow that.[Read more…] about 5 Thoughts on Marketing Your Print and Mail Services
I want to tell you about four quick tips I recently shared with my clients. The first is a key take away from research produced by InfoTrends (Lisa Cross and Kate Dunn) that identified best practices from print providers that experienced double-digit sales growth in the past 12 months.
“While engaging potential customers in person is essential, it is also important to support those efforts with printed and digital communications to create a productive sales force.” (Source link)
Here are some interesting statistics regarding website content:
– Blog content has a life expectancy of 2 years, which is a longer shelf life than all other forms of virtual content. YouTube and LinkedIn are 20 days and 24 hours, respectively.
– 81% of B2B decision makers use online communities and blogs to help make purchasing decisions. (Source: 2016 Marketing Think)
– 67% of prospective customers check you out online first. Does your site promote you as a thought leader and as a credible resource for your services?
Let’s talk about how blog content can help you gain and retain customers!