If you do just one thing for your business this summer, it’s this — and it may be the best thing you ever did for your business growth.

Take 20 minutes and review your website. Ask yourself this question: “If a high-value prospect were to visit our website as part of their vetting process, then visit the websites of three of our competitors, how would they feel about us relative to the other three?”

The answer is essential. For 67% of potential customers, your website is the first place they initiate contact with you. This is where you will be judged relative to your competition. 

You are what the customer perceives you to be, so your web content is critical. How up-to-date is the home page? How about any customer-centric resources such as your company blog? If you do have a blog, how consistently are you posting? (To stay current, it should be at least once per month.) 

Social media matters, too. Are your social media links easy to find? Are you posting regularly on Facebook and LinkedIn? Don’t forget to share your blog posts on your social media channels and get the most bang for your marketing buck. 

When prospects are vetting a new supplier, all these things will be measured against the other three companies in their recall. 

82% of companies report using content marketing as part of their strategies. That’s up from 70% just two years ago. Don’t put your company at a competitive disadvantage. Invest in great content and keep it up to date. Your sales staff will also appreciate the support. 

We provide cross-media content marketing solutions exclusively for the print, mail, and packaging industries. Our packages are an easy, inexpensive, and highly effective way to boost your visibility and credibility with your high-value prospects and customers.