In a crowded sea of communications, social media is increasingly becoming an effective way to engage with clients and prospects. And brands recognize this by utilizing social media in their marketing strategy. It offers a cost-effective way to engage your audience and build brand awareness and loyalty.

Social media also provides another way for companies to inject themselves into the sales process earlier. While Facebook gives companies a great way to humanize their brand and build emotional connections, LinkedIn provides great B-to-B brand exposure, engagement, and positioning.

When it comes to marketing, it’s about utilizing all of the tools at your disposal. That’s what makes the difference between a competitive advantage or disadvantage. Support sales as much as possible. Effectively utilizing social media will help facilitate that.

On November 1st, we officially launched a vastly expanded social media offering to our clients. We have generated an extra 30-100 touches per week for them, and this is in addition to the print, email, and blog content that is also being shared on their behalf.

A few other interesting stats about social media:

• An average of two hours and 25 minutes are spent per day, per person on social media (1).

• 73% of marketers believe their efforts through social media have been somewhat or very effective for their business (2).

• 55% of consumers learn about new brands on social (3).

• 68% of consumers agree that social media enables them to interact with brands and companies (4).

• 91% of executives will increase social media marketing budgets in the next three years (5).

(1) DataReportal, 2021 (2) Buffer (3) (4) (5) Harris poll. On behalf of Sprout Social

If you would like to increase your marketing effectiveness in 2022, reach out to me now to schedule a short demo.