Quick Response (QR) codes continue to generate a lot of buzz in our industry. In talking with printers over the last few months I've come to the conclusion that in our excitement to make use of their marketing potential, many straightforward QR code opportunities are being overlooked. Here are some that come to mind:

• QR codes are the bridge that links the printed piece to the Internet. That capability alone is an easy way to get clients thinking about redoing existing sell sheets, marketing collateral, corporate brochures, etc. There's a lot of low-hanging fruit out there. Start picking!
• QR codes can contain static and dynamic URLs; launch YouTube videos (think product demos); include contact info (think business cards); highlight event dates; and even deliver text messages.
• QR codes are simple to explain, have a “wow!” element, and require no significant expense. Those attributes are the perfect ingredients for a great in-person sales call.
• QR codes give printers an opportunity to show how they're staying abreast of the latest trends and technologies. Customers seek that assurance. That combination makes them a powerful branding opportunity.
• QR codes are a highly effective way to increase direct marketing results and are rapidly gaining exposure. A national furniture chain had one in its flyer last week. If you're the first to talk about them with clients, you'll be seen as a leader.
• QR codes offer a reason for a sales call, a customer education event, webinar, etc.

These ideas are just scratching the surface. But at a time when print sales are harder to come by, QR codes offer the opportunity for sales people to CREATE low-hanging fruit and foster their brand at the same time. I'm happy to discuss this with anyone.