Embrace content marketing! It’s easy and effective and where most of the sales process occurs. Inject your company into the sales process early and often. Some statistics to consider:

• 71% of a B2B respondent pool stated they reviewed a blog while on their buying journey. (Demand Gen Report)
• 73% of consumers have been impacted by a brand’s social media presence when making a purchase decision. (Animoto)
• Marketers who blog regularly experience an ROI 13 times greater than marketers who don’t. (Lauro Media, 2021)
• 95% of B2B customers view content as a marker of trust when evaluating a business. (Ziflow, 2020)
• In 2020, 86% of B2B companies outsourced content creation, and 30% outsourced content distribution. (Ziflow, 2020)

For printers, it’s not about SEO. It’s much simpler than that, and it’s easy and inexpensive, which is why so many companies outsource it.

I’ve been providing printers with turn-key marketing solutions for 27 years. Reach out and schedule a quick demo. I’d love to discuss your marketing plans for 2022!