Happy New Year!A very simple and extremely important message for the start of 2017!• Develop a customer retention strategy and execute it. All growth begins with retention. Retention programs produce a higher ROI than new customer acquisition efforts.• Deliver value by helping your clients develop customer retention programs as well. It's much easier than it sounds.• The #1 reason customers defect is lack of communication. A cross media (don't skimp on print) communication program is an easy and effective way to strengthen and protect existing customer relationships. In the process, you will also help cultivate new ones.I'm happy to share my step by step roadmap for developing an effective customer retention strategy. Send me an email or give me a call, anytime!Patrick T. Whelan, Presidentpat@greatreachinc.com978-332-5555