These days content marketing is the big buzz. I've spent the last 18 years providing content marketing solutions to the print industry so this is an area of expertise for me.If you are currently utilizing or plan on utilizing content to help grow your business, here are 5 quick things to think about.

• Search is now the primary method of information discovery. It's the first place people go when they want to try something new. Is your site rich with unique engaging content? How often is your content updated?
• 85% of searches are organic search. This means that 85% of the people who find your site will also find other sites (your competitors). How well does your content compare to that of your competitors? In a sea of marketing noise, your content needs to stand out and position your brand as a thought leader. This is absolutely critical.
• Search continues to drive more meaningful traffic than social. But social still drives significant value because it triggers search traffic. Are you also utilizing content for social media marketing efforts?
• Google doesn't like to look at the same content. If you are using one of the in-the-can industry websites it will not perform well on searches. Make sure to be supplementing it with unique content such as a blog page.
• ZMOT. The zero moment of truth. It relates to all of the above. Google it and learn about it or contact me to discuss.

Some information above was gathered from Direct Marketing News. Joe Ryan. Interview with Tom Gerace, CEO of Skyword.