I want to tell you about four quick tips I recently shared with my clients. The first is a key take away from research produced by InfoTrends (Lisa Cross and Kate Dunn) that identified best practices from print providers that experienced double-digit sales growth in the past 12 months."While engaging potential customers in person is essential, it is also important to support those efforts with printed and digital communications to create a productive sales force." (Source link)

Here are some interesting statistics regarding website content:

- Blog content has a life expectancy of 2 years, which is a longer shelf life than all other forms of virtual content. YouTube and LinkedIn are 20 days and 24 hours, respectively.

- 81% of B2B decision makers use online communities and blogs to help make purchasing decisions. (Source: 2016 Marketing Think)

- 67% of prospective customers check you out online first. Does your site promote you as a thought leader and as a credible resource for your services?

Let's talk about how blog content can help you gain and retain customers!