Three Quick Ways to Help Grow Print Sales

  • Social media can play a big role in client acquisition, retention and loyalty. It’s all about establishing credibility and building trust. Meaningful interactions with your audience are an extremely effective way to accomplish that. Keep in mind that frequency and relevant content are keys to the success of any social media strategy.
  • Search engine optimization. Increasingly, new leads will be generated via your website as search engines seek content and index your site. If you haven’t done so already, build your site around a content management system or blogging software. Many of these, such as WordPress, are free. Rather than have it read like a capabilities brochure, consider structuring your site as a one-on-one conversation with your best client.
  • QR codes. If you’re not already leveraging this inexpensive and easy-to-utilize technology to your clients, you’re missing a great opportunity to differentiate your brand and drive new print opportunities.

If you’re attending Dscoop, please stop by the Great Reach booth (332) and say hello to Patrick Whelan and Heidi Tolliver-Nigro!

About Patrick Whelan

Patrick Whelan is President of Great Reach Communications Inc, the leading provider of high quality customer engagement newsletter programs for the printing industry. Patrick has spent the last 17 years providing marketing programs and advice to over 400 print providers throughout North America.

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