3 Simple Ways to Grow Print Sales in 2019

Commit to growth in 2019! In many cases, this also requires a commitment to being a change agent. The following are three things to consider as you plan for a successful 2019:

  1. Have a marketing plan. Your brand needs to be in the right channel, at the right time, with the right message. A 90-day quick plan is easy to create, execute, and evaluate. Get through Q1 and then evaluate. Your plan should include at least three of the ten ideas in my report. Click here to receive the full report. 
  2. Embrace new services and opportunities. Many print and mail providers are standing out by offering enhanced marketing services that tie direct mail with digital marketing in one seamless workflow. There are many solutions available that are nearly turn-key at a low cost. DirectMail2.0 and Snailworks are just two that come to mind. Even services like USPS Informed Delivery offer an opportunity to stand out with enhanced services.
  3. Retain customers. All growth begins with retention. Not only do you need to have a customer retention plan for your own business, but you should be offering retention solutions to your customers. It differentiates your brand and provides a unique sales proposition. The good news is that this plan can be incorporated into your 90-day marketing plan. If you would like a copy of my Customer Retention Plan for Printers, please click here.

“We started with Great Reach a year ago and the response from our customers and prospects has been overwhelming. One customer called and wanted to know about drip marketing that was in a newsletter 3 months ago. Great Reach is our marketing department.”

From all of us at Great Reach, have a wonderful holiday season!

Where Most Print Sales Are Lost

Credibility and trust begin at your website. Your website is the first place that 67% of prospects visit. Even existing customers are influenced by your site. Many sales are lost there. Conversely, having an active website will give you an advantage over many of your competitors.

I just went to a printer’s website, and this was on the landing page:

Sent by Great Reach Communications

2014? Really? Are you even still in business? (They are.) Why would a prospect entertain doing business with this company? It’s too easy to move on to the other 3-5 brands in their recall.

And if you utilize one of the popular “in the can” websites for printers, then there is a great need to stand out and differentiate with some custom content.

Content builds trust and trust grows sales. Take a simple, yet practical approach to marketing. Post relevant, thought leadership content to your website and share it out via social media. Blast it out with email, too. Ideally, push it out with print, as well (it makes a big difference). If you can’t commit to doing this yourself, then invest a small amount of money and have a company like ours do it for you. In the 24 years I’ve been working with printers, the need for content has never been more critical.

For a limited time, I am offering a free 5-point review of your website through the end of March- simply contact me today!

Patrick Whelan
pat@greatreachinc.com
978-332-5555

5 (More) Marketing Ideas for Printers in 2018

A new year ushers in new opportunity. Be the catalyst for growth. Embrace, refine and rejuvenate your sales and marketing efforts.

1. Write a letter

These days, a personable, hand-addressed letter is marketing gold. Yes, it’s old school, and you don’t see this often, which is one reason why you should do it. Identify and mail to 5 prospects per day.

2. Company newsletter

Your ability to retain customers has the most significant impact on growing sales. An informative company newsletter is one of the best ways to make that happen. It also provides critical top of mind awareness for your brand. Both print and email should be utilized.

3. Website resources and a blog

The first place prospects visit to form an opinion of your company. Their perception is your reality and having up to date and relevant, content gives you a competitive advantage over those that do not. Make sure to share your blog out on social media and push it out via email.

4. Social media

Very simple—customers now expect this. It’s no longer enough for people to trust you. These days, they also need to like you. Social media can help facilitate this.

5. Direct mail

Create a direct mail campaign and distribute it to a targeted list. Use a list source so that you’re reaching out beyond just your in-house lists. I’ve seen clients using solutions such as Mind Fire and Direct Mail 2.0 (and others) for some pretty slick and effective marketing.

If you don’t have the resources (time or financial) to execute a consistent, effective marketing strategy, then consider outsourcing. We offer cost-effective, turn-key, exclusive marketing solutions to the print and direct mail industry. Click here to request samples and a free consultation.

“We started with Great Reach a year ago, and the response from our customers and prospects has been overwhelming. Great Reach is our marketing department.”

Growing Print Sales in 2018

Happy New Year! We are almost ten days into the new year. What changes have you instituted to increase sales effectiveness and grow your business?

  • Companies that had double-digit growth in the last year supported their sales staff with printed and digital communications. (InfoTrends Reports)
  • Consistency is king with marketing initiatives. Brand exposure plus brand positioning equals competitive advantage.
  • All growth begins with retention. Data indicates that 60% of customer loss is due to lack of communications.

“We started with Great Reach one year ago, and the response from our customers and prospect has been overwhelming. One customer called and wanted to know about “drip marketing” that was in a newsletter three months ago. Great Reach is our marketing department.”

If you would like info regarding our turn-key, exclusive marketing solutions for printers and mailers, please reply to this email or visit us on the web. We make marketing easy, affordable and highly effective.

Patrick T. Whelan
pat@greatreachinc.com
Office 978-332-5555 Cell 617-513-2067

P.S. Check out my latest featured article in Printing News: http://www.printingnews.com/article/12382492/marketing-matters-10-marketing-ideas-for-printers

3 Quick Thoughts on Marketing Print and Direct Mail Services

I wanted to share a few thoughts on marketing your print and direct mail services:

1. “See Me, Trust Me, Like Me” is your marketing objective. Outbound marketing to stay top of mind, inbound (website) to promote trust, and social media to foster “likeability”.

2. “The customer’s perception is your reality.” 80% of the buying process is complete before a prospect makes contact with you. 67% of the buying process is done online. Do your marketing efforts promote trust and credibility?

3. “What is the biggest opportunity for brands? Website content. Relevant, useful, and complete content serves many important purposes beyond transactions.” -Loyalty360

When it comes to growing sales, these things matter. If you would like to see samples of our area exclusive turn-key solutions that address these needs, simply reply to this email or visit our website. I will also send a copy of our Customer Retention Quick Plan.

Patrick T. Whelan, President
pat@greatreachinc.com
978-332-5555

What is Your Customer Retention Strategy?

Happy New Year!

A very simple and extremely important message for the start of 2017!

• Develop a customer retention strategy and execute it. All growth begins with retention. Retention programs produce a higher ROI than new customer acquisition efforts.

• Deliver value by helping your clients develop customer retention programs as well. It’s much easier than it sounds.

• The #1 reason customers defect is lack of communication. A cross media (don’t skimp on print) communication program is an easy and effective way to strengthen and protect existing customer relationships. In the process, you will also help cultivate new ones.

I’m happy to share my step by step roadmap for developing an effective customer retention strategy. Send me an email or give me a call, anytime!

Patrick T. Whelan, President
pat@greatreachinc.com
978-332-5555