5 (More) Marketing Ideas for Printers in 2018

A new year ushers in new opportunity. Be the catalyst for growth. Embrace, refine and rejuvenate your sales and marketing efforts.

1. Write a letter

These days, a personable, hand-addressed letter is marketing gold. Yes, it’s old school, and you don’t see this often, which is one reason why you should do it. Identify and mail to 5 prospects per day.

2. Company newsletter

Your ability to retain customers has the most significant impact on growing sales. An informative company newsletter is one of the best ways to make that happen. It also provides critical top of mind awareness for your brand. Both print and email should be utilized.

3. Website resources and a blog

The first place prospects visit to form an opinion of your company. Their perception is your reality and having up to date and relevant, content gives you a competitive advantage over those that do not. Make sure to share your blog out on social media and push it out via email.

4. Social media

Very simple—customers now expect this. It’s no longer enough for people to trust you. These days, they also need to like you. Social media can help facilitate this.

5. Direct mail

Create a direct mail campaign and distribute it to a targeted list. Use a list source so that you’re reaching out beyond just your in-house lists. I’ve seen clients using solutions such as Mind Fire and Direct Mail 2.0 (and others) for some pretty slick and effective marketing.

If you don’t have the resources (time or financial) to execute a consistent, effective marketing strategy, then consider outsourcing. We offer cost-effective, turn-key, exclusive marketing solutions to the print and direct mail industry. Click here to request samples and a free consultation.

“We started with Great Reach a year ago, and the response from our customers and prospects has been overwhelming. Great Reach is our marketing department.”

3 Marketing Ideas for the Fall Season

1. Sell your customers on the role print plays in an effective marketing strategy. This article in Forbes will help: “The Art Of The Leave-Behind.”

2. Print companies that had double-digit growth last year supported their sales efforts with marketing collateral (Infotrends). Content is king. Educational, engaging, thought leadership promotes credibility and sticks around. Sales literature does neither.

3. Sell client retention programs. Why?

  • They o­ffer a truly unique selling proposition.
  • Program selling rather than job selling
  • A wealth of content to support retention over acquisition spend.
  • Scalable program regarding frequency, channels, and media.
  • No learning curve for sales staff.

It’s easier to sell a retention program than other traditional marketing programs. More details in this September Printing News article. I also offer a program to help with this. Happy to provide a free consultation.

Tips for Improving Your Customer Communications

My colleague, Matt Hunt, recently attended the Email Innovations Summit. It featured a number of dynamic speakers from well known companies to small startups talking about their experiences with email marketing and customer communications. Email marketing can be a powerful sales tools but only if done right.

He put together a short list of top takeaways, which includes tips on personalization, data sources, relevance, and automation. A few simple adjustments to your campaigns might be the ticket to getting more responses and providing relevant communications and information to your customers.

If you would like to receive this free, quick read report, simply send me an email I will be happy to send it to you.

Patrick T. Whelan, President
pat@greatreachinc.com
978-332-5555