Where Most Print Sales Are Lost

Credibility and trust begin at your website. Your website is the first place that 67% of prospects visit. Even existing customers are influenced by your site. Many sales are lost there. Conversely, having an active website will give you an advantage over many of your competitors.

I just went to a printer’s website, and this was on the landing page:

Sent by Great Reach Communications

2014? Really? Are you even still in business? (They are.) Why would a prospect entertain doing business with this company? It’s too easy to move on to the other 3-5 brands in their recall.

And if you utilize one of the popular “in the can” websites for printers, then there is a great need to stand out and differentiate with some custom content.

Content builds trust and trust grows sales. Take a simple, yet practical approach to marketing. Post relevant, thought leadership content to your website and share it out via social media. Blast it out with email, too. Ideally, push it out with print, as well (it makes a big difference). If you can’t commit to doing this yourself, then invest a small amount of money and have a company like ours do it for you. In the 24 years I’ve been working with printers, the need for content has never been more critical.

For a limited time, I am offering a free 5-point review of your website through the end of March- simply contact me today!

Patrick Whelan
pat@greatreachinc.com
978-332-5555

5 (More) Marketing Ideas for Printers in 2018

A new year ushers in new opportunity. Be the catalyst for growth. Embrace, refine and rejuvenate your sales and marketing efforts.

1. Write a letter

These days, a personable, hand-addressed letter is marketing gold. Yes, it’s old school, and you don’t see this often, which is one reason why you should do it. Identify and mail to 5 prospects per day.

2. Company newsletter

Your ability to retain customers has the most significant impact on growing sales. An informative company newsletter is one of the best ways to make that happen. It also provides critical top of mind awareness for your brand. Both print and email should be utilized.

3. Website resources and a blog

The first place prospects visit to form an opinion of your company. Their perception is your reality and having up to date and relevant, content gives you a competitive advantage over those that do not. Make sure to share your blog out on social media and push it out via email.

4. Social media

Very simple—customers now expect this. It’s no longer enough for people to trust you. These days, they also need to like you. Social media can help facilitate this.

5. Direct mail

Create a direct mail campaign and distribute it to a targeted list. Use a list source so that you’re reaching out beyond just your in-house lists. I’ve seen clients using solutions such as Mind Fire and Direct Mail 2.0 (and others) for some pretty slick and effective marketing.

If you don’t have the resources (time or financial) to execute a consistent, effective marketing strategy, then consider outsourcing. We offer cost-effective, turn-key, exclusive marketing solutions to the print and direct mail industry. Click here to request samples and a free consultation.

“We started with Great Reach a year ago, and the response from our customers and prospects has been overwhelming. Great Reach is our marketing department.”

5 Things to Consider Halfway Through 2017

Here are 5 things to consider halfway through 2017. Summer is a great time to plan for growth!

• Millennials love direct mail, as do others. Are you using it as part of your marketing communications?

• Existing customers cost less (retention vs. acquisition) and spend more. A 5% increase in retention can lead to a 75% increase in profitability. Communicate often and effectively.

• When customers leave, so does your reputation. Think about referred business. How many come from existing customers compared to former ones?

• Promotional materials need to be replaced with problem-solving, goal oriented, and trust building communications. It’s how you stand out from other service providers.

• Website content matters! Thank you, Deborah Corn, for sharing the following statistic: 81% of B2B decision makers use online communities and blogs to help make purchasing decisions. (Source: 2016 Marketing Think).

We offer turn-key, exclusive marketing communications programs for printers and direct mail companies. Contact me if you would like some info and samples of how we can help you grow.

Patrick Whelan
pat@greatreachinc.com
978-332-5555

Tips for Improving Your Customer Communications

My colleague, Matt Hunt, recently attended the Email Innovations Summit. It featured a number of dynamic speakers from well known companies to small startups talking about their experiences with email marketing and customer communications. Email marketing can be a powerful sales tools but only if done right.

He put together a short list of top takeaways, which includes tips on personalization, data sources, relevance, and automation. A few simple adjustments to your campaigns might be the ticket to getting more responses and providing relevant communications and information to your customers.

If you would like to receive this free, quick read report, simply send me an email I will be happy to send it to you.

Patrick T. Whelan, President
pat@greatreachinc.com
978-332-5555

What is Your Customer Retention Strategy?

Happy New Year!

A very simple and extremely important message for the start of 2017!

• Develop a customer retention strategy and execute it. All growth begins with retention. Retention programs produce a higher ROI than new customer acquisition efforts.

• Deliver value by helping your clients develop customer retention programs as well. It’s much easier than it sounds.

• The #1 reason customers defect is lack of communication. A cross media (don’t skimp on print) communication program is an easy and effective way to strengthen and protect existing customer relationships. In the process, you will also help cultivate new ones.

I’m happy to share my step by step roadmap for developing an effective customer retention strategy. Send me an email or give me a call, anytime!

Patrick T. Whelan, President
pat@greatreachinc.com
978-332-5555