Where Most Print Sales Are Lost

Credibility and trust begin at your website. Your website is the first place that 67% of prospects visit. Even existing customers are influenced by your site. Many sales are lost there. Conversely, having an active website will give you an advantage over many of your competitors.

I just went to a printer’s website, and this was on the landing page:

Sent by Great Reach Communications

2014? Really? Are you even still in business? (They are.) Why would a prospect entertain doing business with this company? It’s too easy to move on to the other 3-5 brands in their recall.

And if you utilize one of the popular “in the can” websites for printers, then there is a great need to stand out and differentiate with some custom content.

Content builds trust and trust grows sales. Take a simple, yet practical approach to marketing. Post relevant, thought leadership content to your website and share it out via social media. Blast it out with email, too. Ideally, push it out with print, as well (it makes a big difference). If you can’t commit to doing this yourself, then invest a small amount of money and have a company like ours do it for you. In the 24 years I’ve been working with printers, the need for content has never been more critical.

For a limited time, I am offering a free 5-point review of your website through the end of March- simply contact me today!

Patrick Whelan
pat@greatreachinc.com
978-332-5555

4 Quick Marketing Tips to Grow Sales

I want to tell you about four quick tips I recently shared with my clients. The first is a key take away from research produced by InfoTrends (Lisa Cross and Kate Dunn) that identified best practices from print providers that experienced double-digit sales growth in the past 12 months.

“While engaging potential customers in person is essential, it is also important to support those efforts with printed and digital communications to create a productive sales force.” (Source link)

Here are some interesting statistics regarding website content:

– Blog content has a life expectancy of 2 years, which is a longer shelf life than all other forms of virtual content. YouTube and LinkedIn are 20 days and 24 hours, respectively.

– 81% of B2B decision makers use online communities and blogs to help make purchasing decisions. (Source: 2016 Marketing Think)

– 67% of prospective customers check you out online first. Does your site promote you as a thought leader and as a credible resource for your services?

Let’s talk about how blog content can help you gain and retain customers!

Patrick Whelan
pat@greatreachinc.com
978-332-5555