Marketing Your Company: 3 Things to Consider

  • When it comes to promoting your company, if you say “I don’t have the time” or “we’re too busy,” what you’re really saying is, “I choose not to make this a priority.” Lots of active managers and busy companies also find the time to consistently execute marketing plans. Don’t think it, don’t wish it – just do it!
  • Social media can play a big role in client acquisition, retention and loyalty. Every interaction with your audience is an opportunity to build trust and credibility. Frequency and relevance are keys to the success of any social media strategy.
  • The one thing you can count on with search engines is that they will change. Traditional SEO efforts that focus on keyword rankings and links are less effective than they once were. If you haven’t already, build your site around a content management system or blogging software. Many of these, such as WordPress, are free. For more on website content and SEO, read this:

Executing effective outbound, inbound and social media marketing strategies is easy and inexpensive. It just takes a commitment to make it happen.

We can customize an area-exclusive program for your company. Let’s talk.

About Patrick Whelan

Patrick Whelan is President of Great Reach Communications Inc, the leading provider of high quality customer engagement newsletter programs for the printing industry. Patrick has spent the last 17 years providing marketing programs and advice to over 400 print providers throughout North America.

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